As a Flash and multimedia developer, you may not want your clients to meet this Sophie. Once they've fooled around with her, they may find they don't need you anymore.

On the other hand, if you're trying to get rid of clients who constantly need simple presentations that demand too much of your time and not enough of your talent, Sophie may be exactly the one you want them to meet.

Sophie's raison d'être is to enable people to create robust, elegant rich-media, networked documents without recourse to programming. We have word processors, video, audio and photo editors but no viable options for assembling the parts into a complex whole except tools like Flash which are expensive, hard to use, and often create documents with closed proprietary file formats. Sophie promises to open up the world of multimedia authoring to a wide range of creative people.

Yep, it's another new "Next Big Thing" (cue eye rolls), but this one's actually a little different: It's not made for us developers; it's made for everybody else.
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